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广告视频制作的6个步骤

撰文:陈学昇


你对广告有多熟悉?


广告是我们生活中不可或缺的一部份!不管是电视、报纸、杂志、路边的告示板、社群媒体、串流平台等,广告无所不在,也是影响着大众消费习惯的重要媒介。


如果您今天想要宣传某个产品、理念或服务,广告都应该是优先采用的手法。


在这篇文章,让我们带您了解广告视频的制作流程,让您在需要制作广告时不迷茫!


1)初步概念:

你有想宣传的产品、想说的故事、想说的话吗?伟大的作品都是从一个个灵感开始的。当你把你的想法转化成具体的概念后,可以想想你希望以什么样的方式宣传:以短剧方法呈现?单纯介绍产品的功能或以客户回馈的方式呈现等等,当你有了初步的概念,便可以拟一份企划书,企划书写得越详细,对于之后拍摄的流程越有帮助。


2)组建团队:

一个好的广告除了需要好的创意,也需要一个专业、完善的团队。常见的广告拍摄团队成员有:制作人、导演、副导演、摄影师、灯光师、收音师、剪辑师等等。团队的阵容一般上会根据剧本而调整,规模越大的制作,就会需要更多的人力。


3)前期制作:

在凑齐团队之后,就可以进入前期制作的阶段了。这时候可以开始写剧本、画分镜图、寻找拍摄广告所需的一切元素:场地、演员、器材、服装、道具等等。除此之外,还需要把拍摄的行程、分工等详细地列出来,这一切都是为了让 过后的拍摄顺利进行。


4)拍摄片子:

当一切准备就绪,便可以开始拍摄影片!如果顺利,这一般上会是整个拍摄过程中最短的阶段。拍摄团队与演员们都会在拍摄现场,一起把广告中需要的画面捕捉下来,把剧本的文字转换为影像。


5)后期制作:

相信剪辑影片是现代人都熟悉的一项技能,而剪辑影片其实只是后期制作的其中一个部份。后期制作包括剪辑、调色、特效、修音等等。在这个阶段,后期制作人员会把之前所拍摄的素材拼凑成最终呈现的作品。


6)宣传发行:

在资讯爆棚的网路年代,如果不花心思宣传、发行的话,我们的广告能被目标群众看到的机率非常渺小。因此,我们需要透过目标群众最有可能接触到的媒体曝光在他们面前。


不同的年龄层或者圈子所接触的媒体都可能不同,有些人习惯看电视、有些人喜欢看短视频、有些人喜欢看长视频,只需要根据自己目标受众喜欢的平台发行广告,就能大大提升广告所带来的效果。


以上就是制作广告时一般上会需要的6个步骤。


虽然每一项都重要,到关键还是在于有好的概念以及好的团队,才能把灵感、概念转化成活生生的影像,达到广告的宣传效果!


如果您正在寻找的专业的广告制作团队的话的话,不妨可以联络BINGYEN STUDIO,除了能够为您提供专业的意见,也会以公开透明的报价、清晰的流程为您打造完美的广告!


如果还有想要了解的地方,欢迎随时联络BINGYEN STUDIO!


6 Steps to Creating Advertising Videos


How familiar are you with advertising?

Advertising is an essential part of our lives! Whether it's on television, newspapers, magazines, billboards on the roadside, social media, streaming platforms, and more, advertising is ubiquitous and is an important medium that influences consumer behavior.

If you want to promote a product, idea, or service today, advertising should be your preferred method.

In this article, let us take you through the process of creating an advertising video, so that you won't be lost when you need to create an ad!


1)Initial concept:

Do you have a product, story, or message you want to promote? Great works all start with inspiration. When you turn your ideas into concrete concepts, you can think about how you want to promote them: through short plays, simply introducing the product's functions, or presenting customer feedback, etc. When you have a preliminary concept, you can create a proposal. The more detailed the proposal is, the more helpful it is for the subsequent shooting process.


2)Building a team:

A good advertisement not only requires good creativity but also needs a professional and complete team. Common members of an advertisement shooting team include producers, directors, assistant directors, photographers, lighting technicians, sound engineers, editors, and more. The team's lineup will generally be adjusted according to the script, and larger productions will require more manpower.


3)Pre-production:

After the team is assembled, you can enter the pre-production stage. At this time, you can start writing the script, drawing storyboards, and finding everything you need to shoot the ad: locations, actors, equipment, clothing, props, etc. In addition, you need to list out the shooting itinerary and division of labor in detail, all to ensure that the subsequent shooting goes smoothly.


4)Shooting the film:

When everything is ready, you can start shooting the film! If all goes well, this will generally be the shortest stage of the entire shooting process. The shooting team and actors will be on set together, capturing the images needed for the advertisement and transforming the script into visuals.


5)Post-production:

I believe that editing films is a skill that modern people are familiar with, but editing films is actually only a part of post-production. Post-production includes editing, color grading, special effects, sound editing, and more. In this stage, the post-production team will assemble the previously shot material into the final product.


6)Promotion and distribution:

In the information age of bursting information, if we do not spend time promoting and distributing our advertisements, the chance of our target audience seeing them is very small. Therefore, we need to expose them to the media that our target audience is most likely to come into contact with.Different age groups or circles may have different media preferences. Some people like to watch TV, some like short videos, and some like long videos. Just release the ads on the platforms that your target audience likes, and you can greatly enhance the effectiveness of the advertisement.


The above are the six general steps typically required when producing an advertisement.


Although each step is important, the key is to have a good concept and a good team to turn inspiration and concepts into vivid images, achieving the promotional effect of the advertisement!


If you are looking for a professional advertising production team, you may consider contacting BINGYEN STUDIO. They can not only provide you with professional advice but also create a perfect advertisement for you with transparent pricing and clear processes!


If you have any further questions or concerns, please do not hesitate to contact BINGYEN STUDIO at any time!

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