撰写：郑斌彦
在当今市场竞争激烈的环境下，企业和品牌需要不断探索新的营销方式，以提高曝光率和销售额。在这个背景下，拍摄产品视频成为了越来越多企业和品牌的选择。产品视频能够直观地展示产品的特性和功能，提高品牌知名度和形象，并大大提升产品的销量。本文将为你分享拍摄产品视频的六大好处：
1）增强展示效果：
图片和文字对于产品的展示和介绍有一定的局限性。尤其是对于一些复杂的产品或技术含量较高的产品，如：家电、手机、电脑等，图片和文字很难直观地表达其特点和优势。产品视频可以更加直观地展示产品的外观、功能、特性、使用方法等，让观众更深入地了解产品的优点。同时，通过音效、配乐等手段，产品视频还可以为观众带来更丰富的观感体验，进一步刺激观众的购买欲望。
2）节省推销时间：
传统生意，销售员需要花费大量的时间和精力亲自向经销商或客户介绍产品的优点，示范产品的操作方式。但这种方法耗时耗力，效率太低，若店内的产品过多，销售员可能会记不清所有产品的特点与使用方法。有了产品视频，一切就轻松多了！可以24小时在网络上不间断向潜在客户展示产品的特点和优势，免去了反复解释的烦恼。
3）提升销售效果：
如果只有图片或文字介绍，由于信息不足，容易导致消费者对产品产生疑虑和担忧：会不会有色差？是不是假产品？产品大小是否合适？而产品视频则可以通过直观的画面，让消费者更加深入和全面地了解产品，消除购买时的疑虑和担忧，从而增强消费者对产品的信心和购买欲望。在电商平台，拥有产品视频的卖家的销量会远远高于只有图文信息的卖家。
4）用于内部培训：
产品视频一般包含产品成分、使用方法和卖点等详细信息，可以为新员工培训提供有力的支持。通过视频形式的培训，新员工可以更快速地掌握产品特点，从而更好地为客户服务。
5）提高SEO效果：
将产品视频上传到社交媒体或视频平台，可以提高品牌在搜索引擎中的排名，增加网站流量，提高转化率，进而提高SEO效果。同时，产品视频可以通过网络分享和口碑传播（留言与点赞），让更多的潜在客户了解和认识产品，提高销售效果。
6）提升公司形象：
任何的大企业，都会推出自己的产品视频，如苹果、华为、三星手机每年都会花重金打造高质量的产品视频，所以拥有产品视频是企业地位和实力的象征。高质量的产品视频可以大大提升企业的专业形象。
【结语】
随着技术的不断发展，拍摄产品视频的成本和难度也越来越低，越来越多的企业和品牌开始利用这种方式来推广和展示自己的产品。因此，企业和品牌应该充分利用这种营销手段，提高产品曝光率和销售额，从而获得更大的商业价值。
作为一家专注于视频制作的专业工作室，BINGYEN STUDIO可以为企业和品牌提供高质量的产品视频制作服务，帮助企业和品牌提高产品曝光率和销售额。如果您需要拍摄产品视频，欢迎联系BINGYEN STUDIO，我们将为您提供专业的视频制作服务，让您的产品和品牌在市场竞争中脱颖而出！
6 benefits of shooting product videos
Amidst the intense competition in today's market, enterprises and brands need to constantly explore new marketing methods to increase exposure and sales. In this context, shooting product videos has become an increasingly popular choice for many enterprises and brands. Product videos can intuitively showcase the characteristics and functions of a product, enhance brand awareness and image, and significantly increase product sales. This article will share with you the six major benefits of shooting product videos:
1）Enhance display effect:
Images and text have certain limitations in displaying and introducing products. Especially for some complex or technically advanced products, such as appliances, mobile phones, and computers, images and text are unable to intuitively express their features and advantages. Product videos can more intuitively showcase the appearance, functions, characteristics, and usage methods of products, enabling viewers to better understand the product's advantages. At the same time, through sound effects, background music, and other means, product videos can also provide viewers with a richer visual experience, further stimulating their desire to purchase.
2）Save sales time: In traditional business, salesmen need to spend a lot of time and effort personally introducing the product's advantages and demonstrating the operation method to distributors or customers. However, this method is time-consuming, labor-intensive, and inefficient. If there are too many products in the store, salesmen may not remember all the product characteristics and usage methods. With product videos, everything becomes much easier! You can continuously showcase the product's features and advantages to potential customers 24/7 on the internet, saving the hassle of repeated explanations.
3）Improve sales effectiveness: If only images or text are used for the introduction, due to insufficient information, consumers may have doubts and concerns about the product: will there be color difference? Is it a fake product? Is the product size appropriate? Product videos can use intuitive visuals to give consumers a more in-depth and comprehensive understanding of the product, eliminating doubts and concerns when purchasing, thereby enhancing consumer confidence and purchase desire. On e-commerce platforms, sellers with product videos will have much higher sales than those with only text and image information.
4）Used for internal training:
Product videos generally contain detailed information such as product components, usage methods, and selling points, which can provide strong support for new employee training. Through video training, new employees can quickly grasp the product's characteristics and better serve customers.
5）Improve SEO effectiveness:
Uploading product videos to social media or video platforms can improve the brand's ranking in search engines, increase website traffic, improve conversion rates, and thus improve SEO effectiveness. At the same time, product videos can be shared online and spread through word of mouth (comments and likes), allowing more potential customers to understand and recognize the product, thereby enhancing sales effectiveness.
6）Enhance company image:
Any large enterprise will launch its own product videos, such as Apple, Huawei, and Samsung, who spend a lot of money each year to create high-quality product videos. Therefore, having a product video is a symbol of the enterprise's status and strength. High-quality product videos can greatly enhance the company's professional image.
[Conclusion]
With the continuous development of technology, the cost and difficulty of shooting product videos are becoming lower and lower, and more and more enterprises and brands are starting to use this method to promote and showcase their products. Therefore, enterprises and brands should fully utilize this marketing method to increase product exposure and sales, thereby obtaining greater commercial value.
As a professional studio specializing in video production, BINGYEN STUDIO can provide high-quality product video production services for enterprises and brands, helping them increase product exposure and sales. If you need to shoot a product video, please contact BINGYEN STUDIO. We will provide you with professional video production services, making your products and brands stand out in the market competition!