撰稿：陈学昇
现代人的生活中少不了影片，无论是高楼大厦的巨幅广告牌、电影院的大银幕还是我们手机里每天出现的数十个短片，都证明了影片的重要地位。
这些华丽的影片背后，都有着幕后工作团队和镜头前的演员、主持人共同协作完成。
今天，我们来为大家整理影片制作团队（行内俗称 Video Production）最常拍摄的6种类型影片！
1）活动跟拍
在婚礼、开幕典礼、校庆等活动中，我们经常能看到拍摄团队在现场，他们的责任是记录下现场的每个细节，制作出属于该活动的精华影片。有些活动还会需要SDE（Same Day Edit），团队会在当天快速地把拍摄素材制作成一个活动结束前可以观看的精彩影片。
比如在婚礼上，我们可以在婚宴上观看当天的流程：接新娘、敬茶仪式、出发到男家等的过程。
2）企业广告
一个成功的企业往往都需要完善的包装和行销，而企业广告就是一个很好的品牌营销手段。无论是初创公司想要提高知名度，还是成熟的公司想要纪录企业的成长历程，企业广告都能够帮助品牌建立形象，让企业更顺利地传递自己的核心价值和品牌理念，提高消费者对企业的信任和忠诚度。
企业广告可以包括管理层或员工的采访、企业文化的介绍、品牌的形象宣传等。
3）产品广告
好的产品广告除了可以让消费者一目了然地了解产品的好处，还可以让观众对产品产生好感，进而发掘更多的潜在客户，增加销售量。现今的时代，除了高端的拍摄技术，创意也是能够让产品脱颖而出的重要元素。
产品广告可以是针对一款特定产品的，也可以是针对一系列产品的整体推广。好的产品广告还需要兼顾情感因素，让观众产生共鸣和认同，从而更有可能将观众转化为忠实的消费者。
4）MV（Music Video，音乐视频）
相信大家对 MV 不会陌生，无论是在卡拉OK还是新年期间的新年MV，它都是一种能够将歌曲视觉化的手法，让听众变成观众，让音乐更深入人心。MV也可以是为了特定的日子制作的宣传或纪念作品，例如：新年MV、求婚MV、学校周年庆MV、生日祝福MV等等。
5）MG（Motion Graphic）动画
MG动画没有演员、场地、条件等限制，只要有想象力，就可以透过生动有趣的图案来表达。MG 动画是一种市面上常见的呈现方式，通常使用简单的设计元素搭配动感的表现来制作简单的动画。有些影片需要讲解比较抽象或繁杂的资讯，这时候如果能够使用动画，观众会更容易吸收，也不会感到无聊。
6）微电影
微电影，或短片是规模比较小的电影，通常时长在5分钟到30分钟之间。微电影可以像电影一样拥有主角、配角以及高低起伏的剧情，而主题也十分丰富，可以涉及爱情、友情、家庭、社会等多种题材。一些商家也会将微电影作为广告。由于微电影一般上会需要较多的演员和场地，所以制作成本一般上会比以上5种类型来得高。
【结语】
以上便是行内最常见的6种影片类型！
不同类型的影片在制作时需要注意的细节和要素也各不相同，如果您需要制作影片，可以根据实际需要选择合适的类型，让BINGYEN STUDIO以透明的报价、专业的团队为您打造满意的作品！
如果你还有任何不明白的地方，欢迎随时联系BINGYEN STUDIO。
6 Most Common Types of Videos Produced by Film Production Teams!
Video plays an important role in modern life, from huge billboards on skyscrapers, to big screens in cinemas, to the dozens of short films that appear on our phones every day.
Behind these stunning videos are production teams working behind the scenes, collaborating with actors and hosts in front of the camera.
Today, we'll be sharing the six most common types of videos produced by video production teams.
1）Event coverage
Whether it's weddings, grand openings, or school celebrations, we often see production teams capturing every detail of an event to create a highlight video. Some events even require Same Day Edit (SDE), where the team creates an exciting video that can be viewed before the event ends.
For example, at a wedding, we can watch the day's events during the banquet: the bride's arrival, tea ceremony, and the departure to the groom's home.
2）Corporate ads
A successful company needs good branding and marketing, and corporate ads are a great way to achieve that. Whether it's a startup looking to increase its visibility or a mature company looking to document its growth history, corporate ads can help build a brand image and communicate core values and concepts, increasing consumer trust and loyalty.
Corporate ads can include interviews with management or employees, an introduction to company culture, or brand promotion.
3）Product ads
Good product ads not only inform consumers about the product's benefits but also create a favorable impression that can attract potential customers and increase sales. In addition to advanced filming techniques, creativity is also an important element that can help products stand out.
Product ads can target a specific product or promote a series of products. Good product ads also consider emotional factors, creating resonance and recognition with the audience, making it more likely for viewers to become loyal customers.
4）Music videos (MV)
We are all familiar with music videos, whether it's in karaoke bars or new year's MVs during the festive season. Music videos are a visual representation of a song, making the audience into viewers and making the music more memorable. MVs can also be used for specific occasions or as promotional or commemorative works, such as New Year's MVs, proposal MVs, school anniversary MVs, and birthday wishes MVs.
5）Motion graphics animation
MG animation has no limitations on actors, locations, or conditions; as long as there's imagination, vivid and interesting graphics can be used to express ideas. MG animation is a common way of presenting information, typically using simple design elements and dynamic expressions to create simple animations. For videos that require the explanation of complex or abstract information, using animation can make it easier for the audience to absorb, without getting bored.
6）Microfilm
Microfilm, or short film, is a type of film that is relatively small in scale, usually lasting between 5 and 30 minutes. Like feature films, microfilms can have protagonists, supporting characters, and plot twists, and their themes can be diverse, ranging from love, friendship, family, to society and beyond. Some businesses also use microfilms as advertisements. Since microfilms generally require more actors and locations, their production costs are usually higher than the five types mentioned above.
[Conclusion]
The above are the six most common types of films in the industry!
Different types of films require different attention to details and elements during production. If you need to make a film, you can choose the appropriate type according to your needs and let BINGYEN STUDIO create a satisfactory work for you with transparent pricing and a professional team!
If you have any questions, please feel free to contact BINGYEN STUDIO at any time.