撰文：寒冰、郑斌彦
现在已经进入到了网络发展快速的一个时代了，而企业如果想要做好宣传的话，也可以充分的利用这个时代的特点，比如说拍摄企业宣传片。
企业宣传片优点非常多，比如说可以传递更多的信息，同时传播的速度也很快，也更加的全面，并且具有很强的互动能力，可以展现出多样化的用途等等，这些都成为了企业选择拍摄宣传片的重要因素。
不过对于企业来说，是否选择拍摄宣传片，也要看能够对于企业带来怎样的帮助，那么到底为什么要拍企业宣传片呢？具体都有哪些作用呢？
1）提升知名度
企业之所以选择拍宣传片，最主要的目的就是能够增强整体的形象，同时也打开企业的知名度，让受众增加对于企业的好感度，从而促进产品的销售，扩大消费的群体。一旦通过企业宣传片让受众产生视觉刺激，之后就会形成依赖感，自然也会增加销售的业绩，对于企业的发展是很有帮助的。
2）树立好形象
通过企业宣传片能够将企业中的一些优点放大，可以打开知名度的同时，也增加了投资者的信心和好感，更加容易得到公众的信赖，可以创造更好的业绩，也能吸引不少人才加入，可以增加工作的效率。
3）展示差异化优势
在竞争激烈的市场中，企业宣传片可以向观众展示自己的独特性和差异化优势，帮助企业与竞争对手形成区别，从而脱颖而出。例如，企业可以在宣传片中强调其创新性、领先技术、卓越服务、环保意识等特点，这些都是企业差异化竞争力的重要体现。
4）提升员工归属感
企业的发展离不开团队，而通过拍摄企业宣传片，可以让员工增强对于企业的自豪与荣誉感，培养更高的积极性，也提升了团队的凝聚力，这样久而久之对于企业的竞争力还有生产的动力，都有着非常大的改变。
5）增加市场份额
企业宣传片可以在多个平台进行推广，例如在企业官网、社交媒体平台、视频分享平台等进行发布和宣传，从而扩大营销渠道。网络无疆，通过宣传片的传播，可以吸引不同地区，乃至国外的潜在客户，从而增加销售机会和市场份额。
6）传播企业文化
企业文化是企业的灵魂，也企业的文化基因和精神支柱。一个好的企业文化不仅能够提高企业的内部凝聚力和员工的归属感，也能够提高企业的品牌价值和市场竞争力。通过宣传片，企业可以向观众展示公司的愿景、使命和价值观，让观众认识到企业的文化特点和社会意义，提高社会对企业的信任感和认同感。
【结语】
企业宣传片不仅仅是一种营销工具，它更是企业文化和价值观的展示。通过宣传片，企业可以向外界展示自己的文化底蕴和企业精神，让更多的人了解和认同。因此，企业宣传片的制作需要注重深度和内涵，通过情感化的手法和生动的视觉呈现，让观众产生共鸣和认同，从而提升企业的影响力和竞争力。一个优秀的企业宣传片不仅可以促进销售，更可以成为企业品牌的代表，传承企业文化的重要载体。
如果大家有想要拍摄企业宣传片的想法，那么不妨考虑队BINGYEN STUDIO合作。
BINGYEN STUDIO是马来西亚一站式的影音创作室，我们可以根据客户的需求和特点，量身定制出独一无二的宣传片，让企业形象和文化得以更加深入人心。
如果你对拍摄企业宣传片感兴趣，欢迎随时联系BINGYEN STUDIO。
Why make a corporate promotional video and what is its role?
We have entered an era of rapid development of the internet, and companies can take advantage of this by producing corporate promotional videos.
Corporate promotional videos have many advantages, such as conveying more information, spreading quickly and thoroughly, having strong interactive capabilities, and exhibiting versatility, which all become important factors for companies when choosing to produce promotional videos.
However, whether a company chooses to produce a promotional video depends on how it can benefit the company. What are the specific roles of corporate promotional videos?
1）Increase visibility
The primary purpose of companies choosing to make promotional videos is to enhance their overall image and increase their visibility, which in turn generates positive sentiment among the audience and promotes product sales, expanding the consumer base. Once the audience is visually stimulated through the promotional video, dependency is created, which naturally increases sales performance, thus benefiting the development of the company.
2）Establish a positive image
By magnifying some of the advantages of the company, promotional videos can open up visibility while also increasing investors' confidence and goodwill, making it easier to gain the public's trust, create better performance, and attract talent to join the company, which increases work efficiency.
3）Showcase unique advantages
In a highly competitive market, promotional videos can demonstrate the company's uniqueness and differentiation advantages to the audience, helping companies differentiate themselves from their competitors and stand out. For example, companies can emphasize their innovation, leading technology, excellent services, environmental consciousness, and other characteristics, which are important manifestations of the company's differentiation competitiveness.
4）Enhance employee sense of belonging
The development of a company depends on its team, and by shooting promotional videos, employees can enhance their pride and sense of honor for the company, cultivate higher enthusiasm, and improve team cohesion, which, over time, leads to significant changes in the company's competitiveness and production power.
5）Increase market share
Promotional videos can be promoted on multiple platforms, such as corporate websites, social media platforms, and video sharing platforms, to expand marketing channels. The internet is limitless, and through the dissemination of promotional videos, potential customers from different regions and even countries can be attracted, thus increasing sales opportunities and market share.
6）Promote corporate culture
Corporate culture is the soul of a company and the genetic and spiritual pillar of its culture. A good corporate culture not only increases the company's internal cohesion and employees' sense of belonging but also enhances its brand value and market competitiveness. Through promotional videos, companies can showcase their vision, mission, and values to the audience, enabling them to recognize the company's cultural characteristics and social significance, thereby increasing social trust and identification with the company.
【Conclusion】
Corporate promotional videos are not just a marketing tool, but also a display of corporate culture and values. Through these videos, businesses can showcase their cultural background and corporate spirit to the outside world, allowing more people to understand and identify with them. Therefore, the production of corporate promotional videos should focus on depth and substance, using emotional techniques and vivid visuals to resonate with the audience and increase the company's influence and competitiveness. An excellent corporate promotional video can not only promote sales, but also become a representative of the company's brand and an important carrier for inheriting corporate culture.
If you have ideas for shooting a corporate promotional video, consider partnering with BINGYEN STUDIO.
BINGYEN STUDIO is a one-stop audio-visual creative studio in Malaysia. We can customize unique promotional videos based on the client's needs and characteristics, allowing corporate image and culture to penetrate deeper into people's hearts.
If you are interested in shooting a corporate promotional video, please feel free to contact BINGYEN STUDIO at any time.