撰文：郑斌彦
今天我们要聊聊制作MG动画视频的6大好处。
你可能会问，什么是MG动画？MG动画，就是Motion Graphics Animation的简称，翻译成中文就是“运动图形动画“。和传统的Animation不同，Animation是透过塑造角色，从而来讲述一段故事。而MG动画则是通过将文字、图片等信息“动画化”，达到更好的信息传递效果。另外，MG动画不强调构图，不注重细节（光暗、透视、质感等），所以制作起来会容易很多。
究竟制作MG动画有什么好处呢？让我们一起来看看吧。
1）生动展现：
MG动画一般会配上许多音效、动画，还有夸张的表情动作，给人视觉冲击。除了能够生动地展现故事情节，也更容易让观众更容易留下深刻的印象。
2）化繁为简：
MG动画适合呈现复杂的信息，包括科学原理、历史事件、专业名词等，让观众更容易地理解和掌握这些内容。举个例子，介绍宇宙大爆炸，使用实拍就不可行了，借助MG动画就可以轻松实现。
3）制作简单：
相较传统的Animation和3D，MG动画制作更简单。MG动画的物体形象都趋于简约和扁平化，不强调透视关系和三维关系。
4）节省成本：
不用请真人演员，也不需要租借昂贵的场地。你要的一切元素，都可以透过动画来完成。一般情况下，制作MG动画会比真实拍摄来得便宜许多。制作者可以在电脑上完成制作，减少了实体道具和道具场地的准备工作。
5）灵活调整：
演员生病、突然下雨等意外情况都可能导致拍摄无法进行，传统的拍摄可能会面临很多风险和不可控的因素。但是MG动画一切都是电脑进行，想随时换“演员”或换“场景”都轻而易举。MG动画在制作过程中可以随时进行修改和调整，不必担心突发状况。
6）受众更广：
动画永远都老少咸宜，无论是男女老少，都是MG动画的观众，没有人群边界。
【结语】
如今，越来越多的企业、机构和个人选择使用MG动画来传达信息和推广品牌。如果您也需要制作MG动画，可以考虑和BINGYEN STUDIO合作。
我们提供一站式的影音制作服务，从创意策划到后期制作都可以为您打包解决。在我们的帮助下，您可以更加轻松地制作出高质量的MG动画视频。
The 6 Benefits of Creating Motion Graphics Animation Videos
Today, we're going to talk about the six benefits of creating motion graphics animation (MG animation) videos.
You may be wondering, what is MG animation? MG animation is short for Motion Graphics Animation, which refers to the animation of text, images, and other information to achieve better communication of messages. Unlike traditional animation, which tells a story by shaping characters, MG animation emphasizes the animation of information, and does not focus on composition or details such as lighting, perspective, or texture, making it easier to create.
So, what are the benefits of creating MG animation? Let's take a closer look:
1）Vivid Display:
MG animation often features sound effects, animations, and exaggerated facial expressions, which provide a visual impact that makes the story more vivid and memorable.
2）Simplification of Complex Information:
MG animation is ideal for presenting complex information, such as scientific principles, historical events, and professional terminology, making it easier for viewers to understand and grasp these concepts. For example, explaining the Big Bang would be difficult to achieve with live-action footage, but it can be easily achieved through MG animation.
3）Simplified Production:
Compared to traditional animation and 3D animation, MG animation is simpler to create. The objects in MG animation are generally flat and simplified, and do not emphasize perspective or three-dimensional relationships.
4）Cost Savings:
There is no need to hire real actors or rent expensive locations. All the elements required for MG animation can be created through animation. In general, creating MG animation is much cheaper than live-action footage. Producers can complete the production process on a computer, reducing the need for physical props and locations.
5）Flexible Adjustments:
Unexpected events, such as actors getting sick or sudden rainfall, can prevent filming from taking place. Traditional filming may face many risks and uncontrollable factors. However, everything in MG animation is done on a computer, and changing "actors" or "scenes" is easy. During the production process, MG animation can be modified and adjusted at any time without worrying about unexpected situations.
6）Broader Audience:
Animation is suitable for all ages and demographics. There are no boundaries to the audience for MG animation.
In conclusion, more and more businesses, organizations, and individuals are choosing MG animation to convey information and promote brands. If you need to create MG animation, consider working with BINGYEN STUDIO. We provide one-stop audio and video production services, from creative planning to post-production, and can help you easily create high-quality MG animation videos.